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Your brand is leaking money. Here is where.

Carts left at checkout. Parcels that come back. Returns that did not need to happen. Malliable finds each leak, puts a rupee figure on it, and fixes most of it on its own. Built for Indian D2C brands on Shopify.

Show me my leaks See pricing
Refund of ₹1,499 sentBy itself. Customer told on WhatsApp.

WhatsApp · assistant

My kurta came today but the M is tight.

Exchange booked for an L. Pickup is tomorrow.

The problem

Money leaves a growing brand in quiet places.

None of these show up in your ads dashboard. All of them show up in your bank.

  • Profit you learn a month late
  • ROAS that hides returns
  • Returns with no reason given
  • Refunds done by hand
  • The same five questions, all day
  • Parcels that come back
  • Carts left at checkout
  • Stock ordered by feeling

What Malliable does

Six fixes. Each one runs on your own numbers.

01 / 06 · Real-time profit

See your real profit in real time. Not your ROAS.

ROAS only sees the sale. It does not see the return, the parcel that came back, the shipping or the fees. Malliable takes all of it off as each order comes in and shows what is really left, right now. No lag. No waiting for the month to close.

  • Live profit and loss, updated with every order
  • Shown by day, so a bad day shows the same day
  • Every leak named, in rupees
  • A cash meter for money that is yours but stuck

Your ads dashboard says

ROAS 3.4

Looks like a great week.

Malliable says

Example
Profit this week, so far
₹1,84,000 2 days lost money

Live. Last order counted 12 seconds ago.

02 / 06 · Returns intelligence

AI that asks why your products come back.

A tick box that says "did not fit" teaches you nothing. Our AI reads each answer and asks the next question on its own, until the real reason is clear. Then it tells you what to change in the product.

  • Follow-up questions written by AI for each customer and product
  • Reasons grouped by product, in your customers' own words
  • A plain suggestion for how to improve the product

It does not fit.

AI asksSorry about that. Where does it feel tight?

Across the shoulders. The length is fine.

AI asksThank you. What size do you wear in other brands?

Always an M.

What the AI learnedExample

Kurta set, Indigo · 96 returns this month

Tight at the shoulders41%
Colour differs from the photo23%
Fabric feels thin17%
Suggested fix: add shoulder width to the size chart

03 / 06 · Refunds

Refunds that send themselves.

Nobody copies order numbers into a payment screen. Once a return is cleared, the money goes back to the customer on its own and they get a WhatsApp message to say so.

  1. Return asked on your returns page
  2. Pickup bookedBy itself
  3. Parcel collected
  4. Refund of ₹1,499 sentBy itself
  5. Customer told on WhatsAppBy itself

04 / 06 · Support

Over 90% of customer questions solved without a ticket.

An assistant on your WhatsApp tracks orders, books returns and handles refunds and exchanges. It answers in seconds, at any hour.

Hi, my kurta came today but the M is tight. Can I get an L?

Hi Priya. Yes. I have booked the exchange. The courier will pick up the M tomorrow.

When will the L reach me?

It ships as soon as the M is picked up. I will send you the tracking link then.

More than 9 in 10 chats end with the assistant. The rest go to your team. Measured at our own brand.

05 / 06 · Tickets

When the bot is stuck, your team takes over.

The assistant knows when a person is needed. It opens a ticket with the whole chat attached and stops there. Your team takes control and replies from the same inbox.

  • One shared inbox for every chat
  • A ticket only when a person is truly needed
  • The assistant never guesses or promises on its own
  • PriyaExchange booked for an LAssistant
  • ArjunDelivery set for tomorrowAssistant
  • MeeraParcel arrived openYour team
  • RohanRefund of ₹899 sentAssistant
Needs a personTicket 2291

Parcel arrived open, one piece missing

From the assistant. Meera sent two photos. The order was delivered yesterday. I have not promised a refund. Passing this to the team.

Assigned to Riya Take over the chat

06 / 06 · RTO

Parcels that turn back get a second chance.

A parcel that comes back costs you shipping both ways, and the sale. Malliable steps in twice. When a delivery fails, the customer gets a WhatsApp message at once and picks what happens next. If the parcel still turns back, it goes out again by another courier.

  • A WhatsApp message the moment a delivery fails
  • Prepaid parcels sent again by another courier, unless the customer wants a refund
  • COD parcels sent again only after the customer says yes
  • A count of what was saved and what was lost

Hi Arjun. The courier came with your parcel today but could not reach you. What should we do?

Deliver tomorrowChange my address

Deliver tomorrow

Done. The courier will come again tomorrow.

Parcels that turned backExample

This month · 74 parcels

Saved before they came back38
Sent again by another courier21
Refunded on request9
Waiting for the customer6

And three more leaks

The same place also takes care of these.

  • Carts left at checkout

    WhatsApp reminders bring shoppers back. A small group gets no reminder, so you can see how many orders the reminder truly added.

  • Ad money

    Your Meta ads sit next to your real profit. You see what each ad spent and what came back.

  • Stock

    A forecast of the pieces you need by product, colour and size for 7, 30, 60 and 90 days. It comes as a sheet your manufacturer can read.

Also inside: courier waybills made for you, a shared inbox for your team, review cashback, warranty claims, defect and refund reports, courier reports, and an Instagram and YouTube tracker.

What it replaces

Ten tools that do not talk to each other. Or one system that does.

A growing brand ends up with an app for every job. Each one holds a piece of the story, and none of them share it. Malliable is one system, so every part knows what the others just did.

A normal D2C brand todayNothing is in sync
  • Returns appCannot see the refund
  • WhatsApp toolCannot see the order
  • HelpdeskCannot see the return
  • Cart recovery appCannot see who bought
  • RTO toolCannot see the chat
  • Ads dashboardCannot see the returns
  • Courier panelCannot see the customer
  • Analytics dashboardA day behind
  • Profit sheet from the CAA month behind
  • Stock spreadsheetUpdated by hand

Ten logins. Ten bills. Ten versions of the truth.

With MalliableEvery part talks
  • ReturnsIn sync
  • RefundsIn sync
  • WhatsApp assistantIn sync
  • TicketsIn sync
  • Cart recoveryIn sync
  • Deliveries and RTOIn sync
  • AdsIn sync
  • CouriersIn sync
  • Live profitIn sync
  • Stock forecastIn sync

One login. One bill. One version of the truth.

One return comes in. Every part knows.

  1. A customer asks for a return
  2. The pickup is booked
  3. The refund goes out
  4. Your live profit changes
  5. The reason is saved against the product
  6. The stock forecast adjusts

Nobody copies anything from one tool into another.

To be clear: Malliable does not do your accounts or file your taxes, so your CA still does your books. It does not replace your team. It takes the repeat work off them.

Where it comes from

We are not a software company that guessed what brands need. We run a D2C brand in India. We built this to fix our own leaks first, and we use it every day.

Getting started

We set it up. You do not need a tech team.

  1. 1

    Tell us about your brand

    Fill in the short form below. We message you on WhatsApp and fix a time to talk.

  2. 2

    We look at your numbers together

    On a call we go through your orders, returns and couriers, and pick the plan that fits.

  3. 3

    We connect everything

    Your Shopify store, your WhatsApp number and your couriers. We add your return rules and your way of talking to customers.

  4. 4

    You go live

    Your customers get answers in seconds. You get your real profit and your leaks, every day.

Pricing

Simple prices. No minimum term.

Pick a plan by how many orders you ship in a month. Every plan comes with assistant conversations. All prices include GST.

Starter

Up to 1,000 orders a month

₹23,999 a month, with GST

  • Conversations included250 a month
  • Extra, in packsfrom ₹18 each
  • Setup, paid once₹88,500
  • HostingIncluded
Start with Starter

Growth

For scaling brands

Up to 3,000 orders a month

₹52,999 a month, with GST

  • Conversations included750 a month
  • Extra, in packsfrom ₹18 each
  • Setup, paid once₹1,77,000
  • HostingIncluded
Start with Growth

Scale

Up to 8,000 orders a month

₹1,12,999 a month, with GST

  • Conversations included2,000 a month
  • Extra, in packsfrom ₹18 each
  • Setup, paid once₹2,95,000
  • HostingIncluded
Start with Scale

Need more conversations? Buy a pack.

Packs of 100, 500 or 1,000. One conversation is one whole customer chat that the assistant answers, however many messages it has. It is not one message.

  • 100₹2,000₹20 each
  • 500₹9,500₹19 each
  • 1,000₹18,000₹18 each

More than 8,000 orders a month?

Tell us your numbers and we will send you a quote.

Ask for a quote
  • Conversations come with the plan. One conversation is one whole customer chat that the assistant answers. Each plan includes a set number every month.
  • You only pay for the extra ones. If you go past what your plan includes, you buy a pack. The bigger the pack, the less each one costs.
  • WhatsApp charges go to Meta. You pay Meta directly for messages, on your own account.
  • No minimum term. You are not locked in for a year. Every price here already has GST in it.

Questions

Things brands ask us first.

How is this different from looking at ROAS?

ROAS divides sales by ad spend. It stops at the sale. Malliable carries on: it takes off product cost, shipping, returns, parcels that came back and fees, and shows what is left. It does this live, as orders come in, so you are never looking at last month.

What happens when the assistant cannot answer?

It does not guess. It opens a ticket with the whole chat attached and hands it to your team. A person takes control and replies from the same inbox.

How do you know why a product was returned?

Your returns page asks the customer why. Then our AI reads the answer and asks the next question on its own, until the real reason is clear. The answers are grouped by product, with a suggestion for what to fix.

Will it replace my support team?

No. It answers the questions that repeat, like order tracking, returns and refunds. Your team gets the cases that need a person, with the full chat in front of them.

Will it replace my CA?

No. Malliable shows your profit every day so you do not have to wait for the month to end. Your CA still does your books, your GST and your taxes.

Do I have to change my Shopify store?

No. Your store stays as it is. We connect to it and read your orders. Your customers keep talking to you on your own WhatsApp number.

What is a conversation, and how do I pay for it?

One conversation is one whole customer chat that the assistant answers, however many messages go back and forth. It is not one message. Every plan includes a set number each month. If you need more, you buy a pack in advance, from ₹18 a conversation, so there is no surprise bill.

Who pays for the WhatsApp messages?

You do, and you pay Meta directly. The WhatsApp account is in your brand's name, so the number and the customers stay yours.

Is there a lock-in?

No. There is no minimum term. You pay the setup once, then month by month.

I sell on Amazon too. Does that count?

Yes. Your Amazon orders are read into your profit and your stock forecast, next to your Shopify orders.

Get started

Let us find your leaks.

Tell us a little about your brand. We will message you on WhatsApp and set up a call.

  • It takes one minute
  • We reply on WhatsApp
  • No minimum term

This opens WhatsApp with your details filled in. Nothing is sent until you press send there.